Loyalty Rewards | La Crosse Area Harley-Davidson | Onalaska, WI
Loyalty Rewards Program

Loyalty Rewards is designed to reward our most loyal customers for their business and is available to any retail customer who registers for the program. Our Rewards Program is completely FREE to join and provides a wide range of benefits to members.

Loyalty Rewards members can earn and accumulate 1 point for every dollar spent. All purchases qualify* including sale items and motorcycle parts and accessories purchased with a bike. The more purchases you make the greater the reward you will accumulate. Reward points expire annually on the first Sunday in March.

Please refer to the table on the right to see the increments that rewards points can be redeemed in.

Unlike other programs that may take over a month to receive your reward in the mail, our program rewards you instantly. Track your purchase account activity, as well as print your Reward coupons online from your home computer.

Getting started is easy. Any of our cashiers will be happy to assist you. Once you have enrolled, you can create your online login.

CLICK HERE for a complete list of Terms & Conditions.

* Qualifying purchases exclude taxes, motorcycle purchases, extended service, Priority 1, service labor and collision repair paid by an insurance provider.

Rewards Points


300 Points$15
500 Points$25